It is important to get the reader’s interest. Combine your marketing messages and news about your business into a regular bulletin, an email newsletter. Make sure your email newsletter: is interesting and relevant so that recipients open and read it.

Use customised messages so people pay more attention. Get recipients to phone you or click through to your website. Your phone number should be displayed prominently so people can easily find it.

Direct links to relevant parts of your website can sit alongside each story in the newsletter so users can click straight through.

Remember that you’re legally required to give recipients the opportunity to stop receiving your newsletter.
You should have an "unsubscribe" option on every edition you send out.