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Email Marketing
Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.
However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.
OmWeb shows how to get customers’ permission to receive email from your business and how to ensure you reach the right people. We also covers how to monitor the effectiveness of email marketing and newsletters and the legal issues you need to be aware of.
Email Newsletters
It is important to get the reader’s interest. Combine your marketing messages and news about your business into a regular bulletin, an email newsletter. Make sure your email newsletter: is interesting and relevant so that recipients open and read it.
Use customised messages so people pay more attention. Get recipients to phone you or click through to your website. Your phone number should be displayed prominently so people can easily find it.
Direct links to relevant parts of your website can sit alongside each story in the newsletter so users can click straight through.
Build your mailing list
Remember that you're legally required to give recipients the opportunity to stop receiving your newsletter. You should have an "unsubscribe" option on every edition you send out.
Email Marketing
Leading email marketing consultancy and training from OmWeb at affordable prices – click here.